Journal
Notes from
the studio.
What we learn shipping web, mobile, AI and commerce products. Stacks, costs, tradeoffs, and the things we got wrong.

Webflow CMS development for complex, scalable sites
Searching for “webflow cms development” because your site is getting complex. This guide shows how to plan Collections, integrations, and a tech stack that scales without trapping marketing in dev tickets.
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06
Gatsby SEO: Structured Data and i18n Without Wrecking Your SERPs
Searching for “gatsby seo”. This guide explains how to make Gatsby SEO work with structured data and i18n without breaking indexing, canonicals, or hreflang.
Sep 3, 2026→
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05
Jamstack agency choices: CDN, Shopify and Vue
Looking for a Jamstack agency. This guide shows how to compare agencies by their Shopify, Vue and CDN stack choices, performance trade offs, ownership and cost structure instead of just their tech buzzwords.
Aug 30, 2026→
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04
Fine-Tuning an LLM for Your Industry: A Practical Framework
You keep hearing “just fine-tune a model.” This post breaks down what that really means, when it actually wins over prompting or RAG, and what you’ll pay in data, compute and risk to get there.
Aug 26, 2026→
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03
How Much It Really Costs To Build A Mobile App
You keep hearing app quotes that jump from a few thousand to six figures. Here is what actually drives mobile app cost in 2026, from MVPs to full platforms.
Aug 25, 2026→
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02
What actually makes a website feel slow
If your site feels slow, a speed “grade” or score won’t tell you why. Here’s how to trace real performance bottlenecks using Core Web Vitals, TTFB, and the browser’s own timeline.
Aug 25, 2026→
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01
Traffic shape decides your stack, not benchmarks
Framework comparisons measure hydration cost in a lab. Here is the decision framework we actually use with clients, and the one time it cost us two weeks.
Aug 24, 2026→