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Stack Innovations/ Services/ Custom Development/ Ruby on Rails
03 / 08 · Custom Development
000Booting Rails

Rails

Bespoke Rails applications, engineered for the ten-year arc.

Start a build
The argument

A Rails app is just convention standing in for a thousand decisions.

Each convention · a default chosen well. Each model · a contract with the schema. Each request · a decision already made.
02 — Ecosystem

Rails,
and the right neighbours.

Framework/01
Rails 8

Convention over configuration; the original "majestic monolith." One framework, one mental model, end to end.

MVCConventionMonolithSolid stack
Frontend/02
Hotwire

Turbo + Stimulus — server-rendered HTML over the wire, SPA-feeling interactions, no separate JS framework required.

TurboStimulus
ORM/03
Active Record

The ORM convention-over-configuration was built around.

AssociationsMigrations
Background jobs/04
Solid Queue

Database-backed queues, no separate Redis required by default in Rails 8.

DB-backedCron
Background jobs/05
Sidekiq

Redis-backed jobs for high-throughput work at scale.

RedisThroughput
Deploy/06
Kamal

Zero-downtime Docker deploys to your own servers, built by the Rails team.

DockerZero-downtime
Testing/07
RSpec

Behavior-driven specs, the Rails community's de facto standard.

BDDSpecs
Auth/08
Devise

Battle-tested authentication, sessions, and password resets.

SessionsResets
Authorization/09
Pundit

Policy objects for per-resource permissions.

PoliciesRBAC
UI/10
ViewComponent

Reusable, tested view components instead of partial soup. Each component ships with its own preview and spec.

ComponentsPreviewsTested
Security/11
Brakeman

Static analysis for Rails-specific vulnerabilities, run in CI.

SASTCI
03 — What we build

Three shapes,
one toolkit.

01 — SaaS
SaaS
platforms.

Multi-tenant products. Auth, billing, admin, Hotwire-driven UI — wired to ship from day one.

  • Multi-tenant scoping · account / roleDevise
  • Billing · usage + seatStripe
  • Admin · feature flags, audit logPundit
  • Live UI · no separate SPATurbo
tenant.acme.app
02 — Marketplaces
Marketplaces
& content.

Active Record-heavy, admin-rich platforms. Listings, search, moderation queues that don't fall over at scale.

  • Listing models · nested associationsActive Record
  • Admin back office · CRUD at scaleAvo / custom
  • Search & filteringpg_search
  • Moderation queues · async reviewSolid Queue
listing seller status price
03 — Internal
Internal
tools.

Rapid CRUD, admin back office. Scaffold to production in days, not sprints.

  • Resourceful routes · RESTful by defaultroutes.rb
  • Generated forms · validated server-sideScaffold
  • Bulk actions · background-processedSolid Queue
  • Permissions · per resourcePundit
w1 w6 w12
/ Phase 01 · Discover

Listen first.

Stakeholder interviews, support tickets, session replays. We map the resources by mapping the work.

Discovery docTech auditRisk map
SCOPE USERS DATA TEAM RISK OUTCOME
config/routes.rb resources :orders resources :dashboard, only: [:show] namespace :admin do resources :settings app/models/ app/views/components/
# app/models/order.rb class Order < ApplicationRecord belongs_to :account has_many :line_items has_many :products, through: :line_items validates :total_cents, numericality: { ≥ 0 } end → migration generated → schema.rb updated → factory + spec scaffolded
# app/controllers/orders_controller.rb class OrdersController < ApplicationController def create @order = Order.new(order_params) authorize @order if @order.save redirect_to @order end end end → tested · RSpec request spec → Brakeman · 0 critical → deployed · Kamal
w1 w6 w12 -38% p95 latency
01
01
05
05 — Architecture

A request,
end to end.

// live · GET /orders?status=open
Request Static
Client Turbo · Stimulus HTML over the wire CDN / Edge Assets · Cache ~10ms TTFB Rails Puma workers Auth · Pundit Postgres + Queue Active Record Solid Queue · jobs Observability OpenTelemetry Logs · Traces · Metrics
Client → CDN/Edge~10ms
Edge → Rails~18ms
Rails → Postgres~7ms
Round-trip · p9554ms
06 — Numbers

Standards,
not anecdotes.

What every Rails build leaves with — the floor, not the ceiling.

Median p95 latency 0 ms · across last 12 builds
#StandardFloorMethod
01 p95 latencyproduction · steady state 0ms APM
02 Brakeman critical issuesstatic analysis 0 CI
03 RSpec coverageline coverage 0% SimpleCov
04 Lighthouse · Hotwire pagesperf · desktop 0 CI
05 Deploy timeKamal · zero-downtime 0s Kamal
06 N+1 queries flaggedBullet gem 0 Bullet
08 — Engagement

Three ways
to start.

01 / Sprint2 weeks
Diagnostic
sprint.
flatfixed scope
  • Tech audit · current Rails stack
  • Architecture proposal
  • Risk & cost map
  • Live walkthrough · written report
Book a sprint
02 / MVP— Most chosen
MVP ship.
retainer4–8 weeks
  • One resource, end to end
  • Auth · Billing · Telemetry wired
  • ViewComponent seed · 24 components
  • CI/CD · monitoring · runbook
  • Two rounds of post-launch iteration
Start an MVP
03 / Build12+ weeks
Ground-up
platform.
retainerquarterly
  • Multi-surface platform
  • Internal admin + customer app
  • Embedded design partner
  • Hand-off plan, onboarded team
Plan a build
09 — Questions

Things people
actually ask.

Rails gives you routing, ORM, background jobs, auth scaffolding, and a deploy story in one framework with one set of conventions — no stitching together six packages with overlapping responsibilities. For CRUD-heavy products, internal tools, and platforms where the database is the source of truth, that convention pays for itself in weeks, not months. We reach for a Node or Go backend when the workload is genuinely different — high-concurrency streaming, CPU-bound processing — not as a default.
Default to Hotwire — Turbo Drive, Turbo Frames, and Stimulus cover the large majority of "SPA-feeling" interactions without a separate API layer or client-side state to keep in sync. We reach for a separate React or Vue frontend when the UI genuinely needs heavy client-side state, offline support, or a native-feeling editor experience. Most CRUD-heavy and admin-heavy products never need that trade-off.
Solid Queue is our default in Rails 8 — it's database-backed, so there's no separate Redis to provision or monitor for most workloads. When throughput genuinely demands it — high-volume webhooks, fan-out jobs, sub-second latency requirements — we move to Sidekiq backed by Redis. Either way, jobs are idempotent, retried with backoff, and instrumented so a stuck queue shows up before a customer notices.
Yes — a large share of our Rails work is brownfield. We start with a tech audit (Rails version, gem freshness, test coverage, Brakeman findings), then upgrade one minor version at a time with the test suite as the safety net, never skipping majors. Deprecation warnings get fixed as they appear, not batched into a single risky jump.
The Bullet gem runs in development and CI and flags every N+1 and unused eager-load before it ships — that's the "N+1 queries flagged: 0" number we hold every build to. Beyond that, we lean on includes/preload for predictable joins, counter caches for hot counts, and database-level indexes matched to actual query patterns, not guessed ones.
RSpec for unit, model, and request specs, system specs with Capybara for full Hotwire flows, and Brakeman plus Bundler Audit for static and dependency security scanning. CI runs the full suite plus SimpleCov coverage reporting on every PR; nothing merges on a red build or a coverage regression.
10 — Start

Let's build
something worth shipping.

Two-week diagnostic, four-week MVP, twelve-week ground-up. Bring the brief — we'll send a plan, not a pitch deck.

Start a project
Tweaks
Accent
Motion
Lenis
Sound