Stack Innovations / Services / Graphics & Design / Illustration
Illustration · Graphics & Design

Lines that breathe.
Worlds that render.

An illustration studio that carries a brief from blank page to finished frame — editorial spots, brand worlds, packaging art, and the character work that makes a product feel drawn, not generated.

/01Draw on the pad · hit ink to clean it up
Sketchpad · rough → ink
0 strokes
Drag to sketch ✎
Illustrations shipped1,240
Avg. rounds to final3
Brushes in the kit60+
Formats per delivery8
02 — Outcomes

Pictures that paid off.

A ledger of named engagements where the drawing did real work — pickup, retention, sell-through, fewer support tickets. 6 of 28 shown · ledger updates as projects close.

Maple & Co
Editorial · Spot set
24 spot illustrations threaded through a full editorial redesign, one motif per column
+33%Time on page
Orbit Kids
App · Character system
Mascot family, 80-sticker pack, onboarding art and empty-states across the app
+21%D7 retention
Vela Botanicals
Packaging · Hand-paint
Hand-painted botanicals across 18 SKUs, drawn for foil, deboss and small-cap labels
+44%Shelf pickup
Foundry FM
Brand · World build
A mascot plus a 30-scene illustrated world for a podcast network and its merch line
2.1×Merch sell-through
Northwind Press
Book · Interior + cover
64 interior illustrations and a three-cover suite for a debut middle-grade series
#3Category bestseller
Cooper Health
Explainer · Medical
40 plain-language medical illustrations replacing dense text in patient flows
−29%Support tickets
03 — From sketch to ship

One scene.
Four passes.

Scroll. Watch a single frame walk the road every illustration travels — rough linework, flat color, light and shade, finished render. The drawing never changes. The craft stacks on top of it.

01/04
Pass 01 · Linework
Rough pencil pass — the bones of the frame, nothing committed.
01
04 — Process · One picture, five weeks

Read the brief.

References, mood, the one feeling the picture has to land. We pull a board, agree the read, and write the caption before a single line gets drawn.

/ Week 01 · Brief
"Warm, not cute."— art director, kickoff
"Has to read at thumbnail."— product
"Dusk, never midnight."— founder
3 references1 caption1 read

Thumbnail the composition.

A dozen tiny scribbles, no detail. We're hunting the read — where the eye lands, where it rests. One thumbnail wins; the rest prove why.

/ Week 01 · Thumbnail

Commit the line.

The winning thumbnail becomes real linework — weight that thickens in shadow, thins in light. This is the drawing the color will dress. Get it wrong here and no render saves it.

/ Week 02 · Line
ToolProcreate · 6B Pencil → Studio Pen
Weight2pt light · 4pt mid · 7pt contact shadow
Canvas4000 × 3000 · 300 dpi · CMYK-safe
LayersLine · under-sketch · guides (hidden on export)
RuleVary the weight or it reads vector

Drop the color.

Flats first — every shape its own swatch, no fuss. Then the palette is locked: a dominant, a partner, an accent that earns its keep. Mood lives here.

/ Week 03 · Color
DominantDusk violet · 60%
PartnerEmber amber · 30%
AccentPine spark · 10%
NeutralsInk · paper
Rule60 · 30 · 10, never 50 · 50

Render the light.

Now it comes alive: a single light source, shadow shapes with intent, texture and grain so it reads hand-made, not generated. The last 10% that takes 40% of the time.

/ Week 04 · Render
One light source
Cast shadows
Ambient occlusion
Rim light
Halftone grain
Paper texture
Color hold
Edge control
Highlight pass
Atmosphere

Deliver every format.

Layered source, flattened masters, web crops, print-ready CMYK, transparent PNGs, and a usage note. Drawn once, ready everywhere it has to live.

/ Week 05 · Deliver
SourceLayered .procreate + .psd
PrintCMYK · 300 dpi · bleed set
WebSVG / WebP / PNG · @1–3×
TransparentCut-outs · alpha clean
UsageDo / don't · safe area · crops
05 — Live · same scene, two worlds

Same scene.
Two worlds.

One illustration, drawn two ways. Drag the slider to morph between a warm storybook treatment and a flat editorial one — palette, line, texture and finish all swap live. Style is a decision, not an accident.

PROCREATE · STORYBOOK 1600 × 1200
Painted · textured · warm Cozy · 7pm light
Style A · Storybook
Painterly · warm · textured
Style B · Editorial
Flat · cool · geometric
Storybook Editorial
BrushGouache · textured edge
LineOrganic · weight-varied
PaletteWarm · ember + clay
TextureHeavy paper grain
ShapesSoft · hand-wobbled
FinishCozy · 7pm light
06 — System · a kit that travels

A kit that travels.

An illustration set is a system too — brushes, a locked palette, line rules, and the textures that make it cohere. The jar below is real: drag any pigment to read its definition.

Brush library · the working set
6B Pencil
Studio Pen
Gouache
Dry Marker
Halftone
Inkwash
Palette · dusk valley
Violet#7A5CFF · dominant · 60%
Ember#FFB36B · partner · 30%
Pine#3AC0A0 · accent · 10%
Ink#1C1436 · line · shadow
Paper#F4ECFF · highlight · paper
Lime#D4FF3A · spark · used 5% max
Line & light · house rules
Do Vary line weight.
Thick in shadow, thin in light.
Don't Uniform outline.
It flattens into clip-art.
Do One light source.
Commit, then cast every shadow from it.
Don't Texture everything.
Grain earns its place; it isn't a coat of paint.
Pigment jar · drag any chip
Drag a chip to read its definition.
07 — Tools · honest kit

The kit, shown.

No mystique. The apps we actually open every week to draw, paint, and ship. If a tool isn't listed, we don't pretend to be fluent in it.

Paint
Procreate
Render
Photoshop
Vector
Illustrator
Paint
Fresco
Vector
Affinity
Line
Clip Studio
Sketch
Concepts
3D ref
Blender
Motion
After Effects
Handoff
Figma
Review
Frame.io
Brief
Notion
Start the picture

An illustrator who finishes.
Yours.

Single spot, a campaign set, or a whole illustrated world with a style guide to keep it consistent. Tell us the feeling the picture has to land — we'll send a plan and a thumbnail, not a pitch deck.

Start a project
Accent
Hero shader
Motion