Stack Innovations / Services / Digital Marketing / Email & CRM
Email & CRM · Digital Marketing

Revenue that runs itself.
Lists that compound.

Lifecycle email and CRM that earns its keep on autopilot — Klaviyo and HubSpot flows, sharp segmentation, and deliverability tuned until a third of revenue comes from an audience you already own and never pay twice for.

/01Drag the list size · watch the revenue move
Live · projected monthly email
ROAS 38×
Opens (MPP-inflated · directional)0
Clicks0
Orders0
Revenue$0
List size 40,000
Avg. revenue from email34%
Median email revenue share+18pt
List revenue managed$31M
Top-flow ROAS up to38×
Trusted by lifecycle teams at
02 — Outcomes

Lists that returned.

A ledger of named accounts where the owned channel did the heavy lifting — share of revenue from email, reactivated buyers, lifetime value earned without re-buying the audience. 6 of 38 shown · ledger updates as programs mature.

Halo Skincare
DTC · Klaviyo flows
Built the full flow library, segmented by skin concern and purchase recency, retired the daily batch-and-blast
41%Of revenue from email
Vault Apparel
E-comm · Segmentation
Engagement-tiered sending, suppressed dead weight, re-permissioned the list and rebuilt sender reputation
+58%Open rate
Brio Coffee
Subscription · Win-back
Lapsed-subscriber win-back with a tasting-flight offer, churn-predictive timing, SMS nudge on the final step
+34%Reactivation rate
Nest Baby
DTC · Welcome & LTV
Welcome series mapped to the parenting timeline, replenishment reminders by product, milestone triggers
+47%First-year LTV
Pace Athletics
E-comm · SMS + email
Coordinated email and Postscript SMS on one consent timeline, post-purchase cross-sell by gear category
+39%Repeat-purchase rate
Lumen Home
DTC · Deliverability
Fixed SPF/DKIM/DMARC alignment, warmed a dedicated IP, pruned spam-traps and cut complaint rate to spec
+29%Inbox placement
03 — The flow builder, live

You don't send more.
You automate better.

Most of email's revenue isn't the weekly campaign — it's the always-on flows triggered by what a customer actually does. Switch flows on below and watch automated revenue stack, and the share of total revenue coming from email climb toward the 30%+ that healthy programs hit.

Klaviyo · Lifecycle flows Toggle a flow to arm it
Flows armed
Campaign revenue
Automated revenue / mo
Arm the always-on flows — they fire on behaviour, not a calendar, so they earn while you sleep.
04 — Anatomy of the program

Built like a system,
not a newsletter.

The margin hides in the plumbing — segments that fire the right flow, branch logic that respects what someone bought, and authentication that lands you in the inbox. This is the builder we live in every day.

Klaviyo · Halo Skincare
Sender rep 98/100 · Email revenue 41% of total
Flow stepTypeWaitOpenClickRev / send
Welcome · email 1Email0h62%14%$2.40
Welcome · brand storyEmail2d48%9%$1.85
Cart · reminderEmail4h55%18%$6.20
Cart · SMS nudgeSMS20h11%$4.10
Cart · last call + offerEmail22h41%13%$5.05
Unengaged 120dSuppressprotect rep
45%+ click-engaged · send freely
25–44% watch · test subject + cadence
suppress or sunset to protect deliverability
01
05 — The growth program

Audit first.

Before a single send, we read the account — list health, current flows, deliverability, and where revenue actually comes from. Is the list earning, or quietly poisoning your sender reputation?

/ Week 00 · Audit
LeakNo browse-abandon or win-back flow — money left on the table
RiskSending to a 22% unengaged segment, dragging inbox placement
Hidden winPost-purchase flow at 9× ROAS, only one email deep
AuthDMARC at p=none — domain unprotected, spoofable

Map the lifecycle.

Every customer moment gets a trigger. Segments defined by behaviour and value, the flow library scoped end-to-end, and authentication fixed so the work we build actually reaches a human.

/ Week 01 · Plan
FlowsWelcome · Cart · Browse · Post-purchase · Win-back · Review
SegmentsEngaged 30/60/90 · VIP · at-risk · never-purchased
AuthSPF + DKIM aligned · DMARC to p=quarantine
ChannelsEmail + SMS on one consent timeline
Targets30%+ revenue from email · <0.1% complaint rate

Build the flows.

Live with the core revenue flows — welcome, cart, post-purchase — branch logic that respects what someone bought, copy and design that sound like the brand, and a test purchase through every path before it ships.

/ Week 02 · Build
Welcome series · 3 emails · branched by source
Abandoned cart · email + SMS · last-call offer
Post-purchase · thank-you · cross-sell · replenish
Test purchase through every branch · render-checked
Win-back + review flows armed after data builds

Segment & test.

Engagement-tiered sending so the inbox stays warm, subject-line and offer tests that actually conclude, and the segments built earlier doing their job — the right message to the right person at the right recency.

/ Weeks 03–06 · Optimize

Protect the inbox.

Deliverability is the whole game — monitor sender reputation, suppress dead weight before it complains, watch Google Postmaster, and keep the list a permission asset, not a liability that lands you in spam.

/ Ongoing · Deliverability
SPF · DKIM · DMARC
Sender rep monitored
Sunset unengaged
Spam-trap pruning
Postmaster watch
Complaint < 0.1%
List-unsubscribe header
Dedicated IP warmed

Report in plain English.

A weekly number you actually understand — email revenue, share of total, what changed and why, what's next. No vanity open-rate dashboard; the lines that decide whether the owned channel is pulling its weight.

/ Ongoing · Report
This month$182K email revenue · 38% of total · 41× ROAS
ChangedAdded browse-abandon · pruned 4,200 unengaged
NextTest win-back offer · split welcome by first product
CadenceWeekly note · monthly strategy call
06 — Why it compounds

An owned list appreciates.

Every cycle feeds the next: cleaner data sharpens segments, flows triggered by behaviour earn while campaigns rest, and a warm sender reputation lifts every send that follows. Rented audiences cost more each year. An owned list, worked, only grows more valuable.

Owned & managed by Stack Innovations — revenue share climbs as flows + reputation compound
Batch-and-blast — flat at best, eroding deliverability at worst
Representative of a typical 12-month lifecycle engagement · indexed to month-one email revenue.
07 — Tools · honest kit

The kit, shown.

The platforms we actually log into every week to build, segment, send, and protect. No mystery tooling — just the kit that keeps the list earning and the inbox open.

Lifecycle
Klaviyo
ESP
Mailchimp
CRM
HubSpot
SMS
Postscript
Testing
Litmus
Automation
Customer.io
CDP
Segment
Deliverability
Postmaster
Design
Figma
Planning
Notion
Connect
Zapier
Comms
Slack
Start the program

An audience that pays
you back. Yours.

Free lifecycle audit to start — we'll map your flows, score your deliverability, and show you what a third-of-revenue email program would return, before you commit a dollar. A plan, not a pitch.

Get a free audit
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