Stack Innovations
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Stack Innovations
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A LinkedIn Ads program built for pipeline, not reach — Sponsored Content, Lead Gen Forms, and ABM aimed at the exact titles who sign, measured to cost-per-SQL, and scaled only where the buyers are real.
A ledger of named B2B accounts where the line that moved was pipeline, not impressions — cost per SQL, demos booked, marketing-qualified leads. 6 of 38 shown · ledger updates as accounts scale.
On LinkedIn the audience is the strategy — seniority, function, company size, industry. Tighten the facets below and watch the audience shrink, the cost climb, and the fit improve. Then toggle a Lead Gen Form to see the conversion lift native delivery buys you.
Pipeline hides in the structure — objectives by funnel stage, Matched Audiences uploaded and layered, Lead Gen Forms native to the feed, formats chosen for the message. This is the room we work in every day.
Before a dollar moves, we name the buyer — titles, seniority, company size, industry — and pull the account list with Sales. Pipeline starts with knowing exactly who you're trying to reach, and who you're not.
Campaigns by funnel stage and audience. Lead Gen Forms wired native, the Insight Tag live, conversions and offline imports flowing back so LinkedIn optimises to SQLs — not form-fills that never close.
Live with the Insight Tag verified, Lead Gen Forms mapped to the CRM, and creative that earns the click in-feed. Single image, document, and conversation formats — each matched to the message, not bolted on.
Audience pruning by demographic report, budget shifts toward the segments that book demos, creative tests that actually conclude, form-field tuning. The relentless loop that separates a managed account from a parked one.
Only push budget where cost-per-SQL survives the extra spend. New segments, lookalikes off closed-won, new formats — each opened as an experiment with a kill switch, never a leap of faith.
A weekly number you actually understand — spend, leads, cost-per-SQL, what changed and why, what's next. No 40-tab dashboard nobody opens; the three lines that decide whether we did our job.
Every cycle feeds the next: cleaner conversion signal trains delivery toward real SQLs, demographic pruning frees budget for the segments that book demos, retargeting pools deepen and lower cost-per-lead. Left on autopilot, an account burns reach. Worked, it compounds pipeline.
The platforms we actually log into every week to target, build, track, and route. No mystery tooling — just the kit that keeps the pipeline honest.
Free targeting + funnel audit to start — we'll show you who you're actually reaching, where the spend is leaking, and what a managed LinkedIn program would return in SQLs, before you commit a dollar. A plan, not a pitch.
Get a free audit →