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CMS / 09 — Contentful · composable architecture

Composable, without the chaos.

Composable architectures look great in vendor decks. In practice they sprawl — Contentful here, Algolia there, Vercel somewhere, and nobody knows where content really lives. We model Contentful as the content layer of a real composable stack, with the integrations, environments, and editor tooling that makes it actually ship.

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01 — In numbers

Five years shipping
composable stacks.

0+
Contentful Spaces shipped
0+
Content Types modeled
0+
Channels per stack · avg
0★
Default field setups
02 — What we build

A composable Contentful practice.

Composable as lead. Content-ops for big editorial teams. Migrations from WordPress, Drupal, Sanity, or a homegrown CMS that someone wrote in 2014 and quit. All three to the same standard.

.cap.is--modeling
/ 01

Content modeling, as engineering.

Content Types as schemas. References, validations, tagging, slugs — modeled like database tables, not flat content buckets. Future-proofed before a single editor logs in.

  • ↵ Reference + multi-ref topology
  • ↵ Field validations & required rules
  • ↵ Slug strategy & uniqueness
  • ↵ Tagging & taxonomy systems
.cap.is--api
/ 02

GraphQL & edge delivery.

Content Delivery API + GraphQL with proper fragments, caching, and pagination. Pre-rendered at build, revalidated on the edge, queried from the client when it actually needs to be.

  • ↵ GraphQL fragments & codegen
  • ↵ ISR + edge revalidation
  • ↵ CDN caching strategy
  • ↵ Preview API for editors
.cap.is--multichannel
/ 03

Multi-channel + multi-locale.

Write once, render to web, mobile, email, smartwatch, signage. Locale fallbacks, translator workflows, channel-aware fields — the headless promise actually delivered.

  • ↵ Web + mobile + email + IoT
  • ↵ Locale fallbacks & workflows
  • ↵ Channel-aware field strategy
  • ↵ Translator handoff (Smartling, Lokalise)
.cap.is--apps
/ 04

App Framework extensions.

Custom field UIs, sidebar apps, full pages, dialogs. Editors get tools that fit their workflow — SEO scores, translation status, AI-assisted summaries, channel preview — not the default field set.

  • ↵ Custom field UI extensions
  • ↵ Sidebar & page apps
  • ↵ Editor productivity tools
  • ↵ AI/LLM-assisted workflows
.cap.is--migration
/ 05

Migrations, schema-aware.

From WordPress, Drupal, Sanity, or that homegrown CMS no one wants to touch. We model the destination first, write the importer with environments and dry runs, and hold SEO through cutover.

  • ↵ Schema-first migration design
  • ↵ Environments for dry runs
  • ↵ Reference + asset mapping
  • ↵ 301s, sitemap, SEO continuity
.cap.is--composable
/ 06

Composable integrations.

Algolia, Vercel, Cloudflare, Mux, Stripe, Auth0. The vendors stop being separate dashboards and start being one stack — with Contentful as the content layer and your team as the only ones who need to log in.

  • ↵ Algolia / Typesense search
  • ↵ Vercel / Netlify deploys
  • ↵ Mux / Cloudflare media
  • ↵ Auth0 / Clerk / Stripe
03 — One entry, every channel

Edit once.
Render anywhere.

This is what content modeling pays back. Edit any field on the left — the same entry re-renders on the right across web, mobile, email, and watch surfaces, with the right fields surfaced for each channel.

Entry Settings Tasks
Draft Auto-saved
Content Type · Article id: a82f …
Author Reference → Author
Iris Halberg iris.halberg · editor
linked
Published at Date
Channels Tags
Toggle a channel to see its preview disable
cdn.eu · preview
studio.example.com / catalogue / spring-catalogue-slow-drop
Cover 2400 × 1600
Iris Halberg · 26 Apr

Spring catalogue, slow drop

Six new pieces, made slow. Linen, oak, oxidized brass. Shipped from Casper.

Each piece carries the hours it was made in. We don't ship six identical things; we ship six considered ones — photographed, written, and mailed by the people who made them.

Available now. As long as they last.

9:42 · SE · ⚡ 84%
Cover
Iris Halberg

Spring catalogue, slow drop

Six new pieces, made slow. Linen, oak, oxidized brass.

9:42 Studio

Spring catalogue, slow drop

New · read
04 — Why us

Stack Innovations vs the typical Contentful agency.

Trait Typical agency Stack Innovations
Modeling Ad-hoc fields, no references Schemas, references, validations, taxonomy
API strategy REST + duplicate fetches GraphQL fragments, codegen, edge caching
Localization "We add languages later" Locale fallbacks, translator workflows day-one
Migration Scripted import, hope for the best Schema-first, environments, dry runs, redirects
App Framework "We don't extend it" Custom apps for editor experience & SEO
Composable stack Five vendors, five logins Integrated stack, single editor surface
Post-launch "Open a ticket" Slack channel, monthly review, schema upkeep
05 — Plays well with

One Contentful core,
your composable stack.

Contentful is the content layer. Search, deploys, video, payments, auth, analytics, observability — wired into one coherent stack so your editors and engineers don't live in eight dashboards.

Contentful×Algolia / Typesense

Real search

Synced from Contentful via webhooks on publish. Faceted, typo-tolerant, instant. Indexed by content type, locale, and channel.

Contentful×Vercel / Netlify

Frontend deploys

ISR + on-demand revalidation, preview deploys per branch, edge functions for personalized content. Webhooks wire Contentful publish → deploy.

Contentful×Cloudflare

CDN, R2, Workers

Cloudflare in front of Vercel for global cache, R2 for media, Workers for edge logic. Image transforms, geo-routing, DDoS protection.

Contentful×Mux

Video, properly

Mux as the video layer. Adaptive streaming, signed playback, thumbnail extraction, captions — referenced from Contentful as a typed asset.

Contentful×Auth0 / Clerk

Members & gating

Auth0 or Clerk for member auth, Contentful for gated content with role-based access. Editors flag tier in a single field.

Contentful×Stripe

Commerce + content

Stripe products linked to Contentful entries. Pricing managed in one place; merchandising managed in the other; both rendered on the frontend.

Contentful×Datadog / Sentry

Observability

Frontend errors traced to a Contentful entry version. Performance per page tied to GraphQL query shape. Editors notified when a publish breaks production.

Contentful×Plausible / Fathom

Analytics, privacy-first

Cookieless analytics tied to Contentful content types. Editors see article performance per channel without GA4's complexity.

06 — How it ships

Six weeks,
brief to launch.

  1. Week 01

    Audit, model, and the schema doc

    Audit existing content, channels, traffic. Design the Content Type schema. Document references, validations, and locale strategy. Lock the editor experience.

  2. Week 02

    Space setup & environments

    Spaces, environments (master/staging/dev), roles, content types deployed via Migrate API. Editors invited and onboarded. App Framework apps scaffolded.

  3. Week 02–05

    Frontend build + integrations

    Next.js / Astro frontend, GraphQL with codegen and fragments. Algolia, Vercel, Cloudflare, Mux, Auth0 wired. Channel renderers per surface.

  4. Week 04

    Migration & SEO

    Importer with environments + dry runs. Reference + asset mapping. 301s, sitemaps, hreflang, schema injection. Lighthouse to 95+.

  5. Week 06

    Editor training & launch

    Loom walkthroughs per Content Type. Workflow setup. App Framework demos. DNS cutover, monitoring on, Slack handoff to your team.

  6. Ongoing

    Care plan

    Schema upkeep on Contentful releases, app maintenance, perf monitoring, monthly review. We ship features, not tickets.

Booking Q3 2026 · Avg engagement: 6 weeks · Reply within 24h