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Most Sanity projects ship a beautiful API and the default Studio. We
treat Sanity as code — schema.ts, sanity.config.ts,
custom desk structures, custom inputs, real-time collaboration tuned
for your editors. Headless content with a head your team will fight
to use.
Each stat is a field. Hover any to see how it'd be defined in schema.ts — counters scrub with scroll because there's no other reason to lie about a number.
defineField({
name: 'studiosShipped',
type: 'number',
validation: Rule => Rule.min(40),
})
defineField({
name: 'documentsModeled',
type: 'number',
validation: Rule => Rule.required(),
})
defineField({
name: 'customStudioApps',
type: 'number',
options: { layout: 'numbered' },
})
defineField({
name: 'defaultStudios',
type: 'number',
initialValue: 0,
})
Click the desk on the left — the open document changes. Each capability is treated as a real Studio document with structured fields.
Studio customization, built around your team.
Custom desk structure, custom inputs (color picker, geo, marketplace lookup), structure builder for editor flows, and tools (SEO score, AI summary, channel preview) added to the sidebar.
Schemas live in TypeScript, version-controlled, code-reviewed, deployed via the same pipeline as the rest of your code. References, conditional fields, validations, custom types — typed end-to-end.
defineType()Rule.required()Rich text isn't HTML soup — it's structured JSON blocks. We design custom block types (callouts, quotes, embeds), custom inline marks, and renderers that hold up across web, mobile, email, voice.
GROQ is the API. We model queries that fetch exactly what each surface needs — projections, references resolved, dereferenced assets, paginated lists. Cached at the edge with on-demand revalidation.
Sanity ships realtime collaboration. We tune presence indicators, lock conflicts, draft handoff, and per-document chat — so two editors working on the same article actually feels like a Google Doc, not a war.
From WordPress, Drupal, Contentful, Strapi, or that homegrown CMS no one wants to touch. We model the schema first, write migrations as reversible scripts, run them against a staging dataset, and cut over with redirects mapped.
This is what makes Sanity itself: schemas are TypeScript files. Click any line to toggle that field's behavior — the Studio on the right re-renders. No CMS GUI, no clicks-through-twelve-screens. Code → UI, in real time.
block · h2 Six things, made slow.
block · paragraph Linen, oak, oxidized brass — six considered pieces this season. Mailed from Casper.
block · imageCard spring-cover.jpg · 2400×1600
Same platform, two schema.ts files. The diff tells the story.
import {defineType} from 'sanity' export const article = defineType({ name: 'article', type: 'document', fields: [ {name: 'title', type: 'string'}, {name: 'body', type: 'string'}, {name: 'author', type: 'string'}, {name: 'date', type: 'string'}, ], }) // no validations // no references // no portable text // no custom inputs // just strings, everywhere.
import {defineType, defineField} from 'sanity' import {portableText} from './blocks' import {seoFields} from './seo' export const article = defineType({ name: 'article', type: 'document', fields: [ defineField({name: 'title', type: 'string', validation: R => R.required().max(60)}), defineField({name: 'slug', type: 'slug', options: {source: 'title'}}), defineField({name: 'body', type: portableText}), defineField({name: 'author', type: 'reference', to: [{type: 'person'}]}), defineField({name: 'cover', type: 'imageCard'}), defineField({name: 'tags', type: 'array', of: [{type: 'reference', to: [{type: 'tag'}]}]}), ...seoFields, ], preview: {select: {title: 'title', media: 'cover'}}, })
Sanity's real-time engine is its quietest superpower. Here's a document being edited by three avatars at once — cursors, field locks, presence pills, edit notifications. This is what your team gets.
Each piece carries the hours it was made in. Linen, oak, oxidized brass — six considered things this season. Mailed from Casper, Wyoming, the day they're ordered.
Available now, as long as they last.
Audit, model the documents, types, references. Lock the editor experience as a deliverable.
Studio scaffolded, schemas in TypeScript, environments configured (production / staging / dev).
Custom inputs, desk structure, Studio tools. Frontend with GROQ + ISR. Real-time presence tuned.
Migration scripts (reversible), staging dry-runs. Schema, sitemaps, redirects, hreflang.
Loom walkthroughs, role setup, dry-run publishes. DNS cutover. Slack handoff.
Schema upkeep, Studio maintenance, perf monitoring, monthly review. Features, not tickets.