Trait
Typical Ghost shop
Stack Innovations
Theme
Casper with a logo swap
Custom Handlebars, brand-driven from the grid up
Membership flow
Default modal, default copy
Custom portal, A/B-tested offers, real conversion lift
SEO
Whatever Ghost ships
Schema, sitemaps, hreflang, internal linking strategy
Migrations
"Use Ghost's importer"
Lossless: archive, members, Stripe, redirects, SEO
Headless option
"We don't really do that"
Next.js / Astro / Eleventy with full API integration
Editor handoff
"Watch this YouTube video"
Trained team + Loom library + Slack channel
Post-launch
"Open a ticket"
Slack channel, monthly review, theme upkeep