Stack Innovations / Services / CMS / Webflow
CMS / 03 — Webflow engineering

Webflow, but engineered.

We don't drag boxes around a canvas and call it a day. We treat Webflow like a real product platform — typed CMS schemas, hand-built interactions, clean class systems, and front-ends that pass an engineer's review and your client's editor.

01 — In numbers

Six years of shipping
Webflow at scale.

0+
Webflow sites in production
0%
Custom-built · 0 templates
0%
Lighthouse perf · avg
0
Marketplace clones
02 — What we build

A full-stack Webflow practice.

.cap.is--site
/ 01

Custom marketing sites.

Brand-aligned, typed-out class systems, accessible layouts. Every component built from scratch — no bloated templates, no orphaned divs.

  • Component-driven class architecture
  • Accessible, WCAG 2.2 AA
  • Editor-friendly slot system
  • Localized + multi-region ready
.cap.is--cms
/ 02

CMS modeling, properly.

Reference fields, multi-references, computed slugs, sane editor flows. We design Collections like database schemas, not afterthoughts.

  • Multi-reference relationships
  • Programmatic SEO templates
  • Editor preview + roles
  • CMS API + Make.com pipes
.cap.is--ecom
/ 03

Ecommerce that converts.

Webflow Ecom for catalogs that fit; headless Shopify behind a Webflow front for catalogs that don't. We pick the right tool.

  • Webflow Ecom · custom checkouts
  • Shopify Storefront API hybrids
  • Stripe · Klaviyo · Postscript
  • Subscriptions via Memberstack
.cap.is--auth
/ 04

Members & gated content.

Memberstack, Outseta, or native Memberships — paid tiers, gated CMS, password-less login, drip content. Done without spaghetti.

  • Memberstack 2.0 / Outseta
  • Stripe-billed tiers
  • Gated CMS Collections
  • SSO + magic links
.cap.is--migration
/ 05

Migrations, zero loss.

From WordPress, Squarespace, Wix, or that legacy CMS nobody wants to touch. Content modeled, redirects mapped, SEO held.

  • Content + media migration
  • 301 redirect mapping
  • CMS schema rebuilds
  • DNS + SSL cutover
.cap.is--seo
/ 06

Performance & SEO.

Webflow's defaults aren't enough. We profile, lazy-load smart, kill bloat, and add the schema, sitemaps, and hreflang Webflow forgets.

  • Custom schema injection
  • Asset audit + lazy strategy
  • Programmatic sitemaps + hreflang
  • CWV monitoring + alerts
03 — The interactions panel

Drag a slider.
Watch it ship.

Webflow's signature is its no-code Interactions panel. This one's real — every control retunes the live element on the left, then exports to a copy-pasteable interaction config. Try it.

canvas / 1440 .hero-card — fps
.feature-card · v.7

Live
tilt.

HOVER · 24°x · 18°y
interaction.json — generated

      
Interactions Style Settings
Trigger · 01on hover
Mouse hover
Scroll into view
Mouse click
Page load
Transform3D
tilt-x 22°
parallax 32px
scale 1.00
Timingexpo.out
duration 600ms
stagger 60ms
Color · accent.feature-card
hue 232°
glow 40%
4 properties · 1 trigger
04 — Recent Webflow builds

Drag, scroll,
or just look.

A drag-to-explore gallery of recent Webflow sites. Marketing, CMS, ecom, members — every one custom-built from a brand system.

north-method.studio
Marketing
Method, in motion. SEE WORK →
North MethodStudio site · CMS journal
letterhouse.press
Editorial · CMS
Issue 14 — Spring '26 The slow internet is back. By Iris Halberg · 12 min read A piece on craft, slowness, and why long-form is a quiet rebellion. Read the issue →
LetterhouseEditorial · 200+ articles
rove-objects.com
Ecommerce
The Roan Bench · $1,240 Solid oak · oil finish · 6 weeks ADD TO CART
Rove ObjectsEcom · 80 SKUs · Stripe
app.kindling.ai
SaaS landing
Ship features, not tickets. AI agents that triage, draft, and resolve support tickets. START FREE
KindlingSaaS landing + docs
members.atelier.lab
Memberships
Welcome back, TheoFOUNDING MEMBER · #042 Workshop 14Live Q&AField Notes FRI · 18:00 GMTUNLOCK · TIER 2+26 NEW POSTS
Atelier LabMembers · Memberstack 2.0
veld-architects.no
Localized
EN · NO · DE Veld Architects Oslo · Berlin · Reykjavík
Veld Architects3 locales · Weglot pipe
overgrowth.fund
Brand · CMS
Overgrowth. Climate-positive seed fund · since 2024 PORTFOLIO42 DEPLOYED$340M TONS · CO₂2.1M
Overgrowth FundClimate VC · CMS portfolio
↔ drag · scroll · or use arrow keys
05 — Why us

Stack Innovations vs the typical Webflow agency.

Trait Typical agency Stack Innovations
Class system div-block-47, div-block-48… Component-driven, BEM-like, typed
Interactions Three "fade in on scroll" presets Hand-built IX2 + GSAP custom code
CMS modeling One Collection called "Pages" Schemas, multi-refs, programmatic SEO
Performance Lottie everything, 8MB hero 95+ Lighthouse, audited monthly
Engineering depth Stops at the Webflow canvas Memberships, APIs, custom JS, hybrids
Editor handoff "Email me to change a comma" Trained team + Loom library + slack
Post-launch "Open a ticket" Slack channel, monthly review
06 — Plays well with

One Webflow core,
your entire stack.

Webflow is rarely an island. We integrate the ecosystem around it — auth, search, payments, automation, headless commerce — and treat the visual layer as one piece of a larger system.

Webflow×Memberstack

Auth & paid tiers

Stripe-billed memberships, gated CMS, magic-link auth. Without ever leaving the Webflow canvas.

Webflow×Finsweet Attributes

CMS superpowers

CMS filter, load, mirror-click — the Finsweet library bolted on cleanly, no copy-paste cruft.

Webflow×Logic + Make

Workflows & automation

Form → CRM → Slack → CMS in three nodes. Webflow Logic for the simple, Make.com for the rest.

Webflow×GSAP / Three.js

Interactions beyond IX2

Scroll-pinned, motion-path, WebGL — anything Webflow's panel can't reach, we ship as embedded JS.

Webflow×Shopify (headless)

Webflow front, Shopify back

Brand-perfect Webflow front-end with Shopify Storefront API behind it. Best of both.

Webflow×Algolia / Typesense

Real search

Replace Webflow's basic search with instant, faceted, typo-tolerant — synced from CMS via webhooks.

Webflow×Weglot / Localize

Multi-language sites

Native localization or pipe-based — depending on edit cadence and word count. We help you choose.

Webflow×Zapier · Airtable

Live data layer

CMS as a queryable data source — Airtable as the editor, Webflow as the front, Zapier in between.

07 — How it ships

Five weeks,
start to launch.

  1. Week 01

    Discovery & CMS modeling

    Audit content, traffic, edit cadence. Map Collections like a database schema. Lock the editor experience.

  2. Week 02

    Design system in Webflow

    Tokens as variables, components as Symbols, classes as a real system. The canvas-as-design-system, not the design-system-as-canvas.

  3. Week 02–04

    Build & interactions

    Pages built from components. IX2 for the standard, GSAP embeds for the bespoke. Daily push to staging.

  4. Week 04

    SEO, perf, content

    Schema, sitemaps, redirects, hreflang. Asset audit. Lighthouse to 95+. Content migrated and proofed.

  5. Week 05

    Editor training & launch

    Loom walkthroughs, role setup, dry-run. DNS cutover, monitoring on. Slack channel handoff.

  6. Ongoing

    Care plan

    Updates, integrations, perf monitoring, monthly review. We ship features, not tickets.

Booking Q3 2026 · Avg engagement: 5 weeks · Reply within 24h